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Buying a business is an exciting, but potentially confusing time for any entrepreneur.
In this webinar, CEO of MyCorporation Deborah Sweeney will present key considerations when buying a business, including important legal aspects, marketing and growth considerations, as well as evaluating your progress as your business grows.
Participants will learn how to:
1. Protect your assets by forming a corporation or LLC
- Benefits of corporations and LLCs
- Differences between corp & LLC
- Obtain proper business licenses & insurance
2. Develop your brand
- Determine brand positioning
- Protect your brand with a trademark
3. Understand the market and competition
- What are your differentiating factors?
- Focus on the market rather than the product or service
- Evaluate your growth strategies
4. Evaluate ROI on your investments and growth opportunities
- How are you going to grow your business?
- What are your marketing strategies?
- Determine ROI for varying strategies (online marketing, sales team, print, traditional media, partnerships)