Entrepreneurs with a new startup are balancing so many things: developing and managing a new business, meeting the needs of customers and marketing to attract new ones, keeping the books straight and building their brand. Tying all these things together? A need to identify inexpensive or free ways for entrepreneurs to educate themselves in techniques necessary to advance their business.

With an eye on her bottom line and keeping expenses down, Patricia Wynn has taken advantage of online courses with a nominal certification fee to further educate herself as she runs her Hillsborough, N.C.-based lifestyle assistant business, Patricia Services, LLC.

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