SCORE, “Mentors to America’s Small Business,” is proud to bring you a practical workbook to help you pursue your business ideas. Small businesses in America account for 50 percent of the private workforce, which makes personal entrepreneurship a vital component of the American economy. SCORE, in cooperation with Sony, presents this guide for anyone who seeks to put their ideas and dreams into action. 

This booklet is intended to be a concise primer on how to transition from a fledgling idea to a fully functioning, successful small business. The following pages feature practical information and exercises that will enable you to build a business plan, decide whether to incorporate and how, develop a marketing campaign, and more.

Sony is dedicated to helping small businesses succeed and has partnered with SCORE to make educational resources available to help small businesses plan for success. You don’t have to go it alone. Great resources like SCORE mentoring and this workbook can help. It’s all about living your dream